About

James Cuth is a marketing professional, youth culture expert, and community advocate, with over 12 years of experience including stints at three fortune 500 companies (currently at Coca-Cola, formerly at Kellogg’s and General Mills) and two non-profit organizations.

He is the creator of Sprite’s iconic Obey Your Verse campaign, was a key thought leader in the Boys & Girls Club’s National Lyricism 101 Program and currently runs multicultural teen initatives at Coca-Cola.

He was a Broad Scholar, Consortium Fellow recipient and holds an undergraduate degree from Penn State University and a MBA from the University of Rochester’s Simon School of Business.

“In my 20 years working in this space, I consider James Cuth one of the preeminent marketers when it comes to tapping into Hip-Hop and youth culture period.  Creating Sprite’s iconic Obey Your Verse campaign demonstrates his understanding of how to put culture at the forefront of a brand’s DNA in order to connect with the consumer in a credible and meaningful way!”

– Andy Cohn, CEO Fader Magazine

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